UTM Builder: Generate Campaign URLs
Create clean UTM-tagged campaign URLs with helpful tooltips and smart modifiers like swapping spaces for dashes and converting to lower case.
Traffic source, e.g. google, newsletter
Identifies where the traffic originated.
Marketing medium (e.g., cpc, email, social)
Traffic medium
Campaign name, e.g. black-friday
Groups traffic by campaign.
Ad/content variation label
Distinguishes different creatives or links.
Keyword or term (mostly for paid search)
Optional keyword identifier.
Optional campaign ID
Campaign ID
Preview
Enter a valid Base URL and any UTM value to see the result
Quick Presets:
FAQ
Frequently asked questions
What are UTM parameters?
UTM parameters are tags you add to your URLs to track campaign performance in analytics tools. Common tags include utm_source, utm_campaign, utm_content, and utm_term.
Which fields are required?
Only the Base URL is required to be valid. Add any UTM parameters you need; the tool will only include ones you provide.
